{"id":7947,"date":"2026-09-18T15:36:49","date_gmt":"2026-09-18T08:36:49","guid":{"rendered":"https:\/\/www.theoneenterprise.com\/?p=7947"},"modified":"2026-09-18T15:36:49","modified_gmt":"2026-09-18T08:36:49","slug":"avp-creative-marketing","status":"publish","type":"post","link":"https:\/\/www.theoneenterprise.com\/en\/avp-creative-marketing\/","title":{"rendered":"AVP \u2013 Creative & Marketing"},"content":{"rendered":"

Key Responsibilities<\/p>\n

    \n
  1. Portfolio and Marketing Strategy<\/li>\n<\/ol>\n

    * Develop the annual and quarterly marketing strategy for the assigned content portfolio.<\/p>\n

    * Translate oneD\u2019s growth, engagement, SVOD, and revenue targets into clear campaign priorities.<\/p>\n

    * Define target audiences, content positioning, campaign propositions, channel strategy, and communication plans.<\/p>\n

    * Prioritize marketing resources across titles based on business potential, audience relevance, and content performance.<\/p>\n

    * Balance title-specific campaigns with the long-term development of the oneD master brand.<\/p>\n

      \n
    1. Integrated Campaign Leadership<\/li>\n<\/ol>\n

      * Lead end-to-end campaigns from content briefing and audience insight through launch, optimization, and post-campaign review.<\/p>\n

      * Coordinate campaigns across social media, digital media, in-app channels, PR, influencers, partnerships, events, and offline media.<\/p>\n

      * Build campaign calendars around premieres, episode releases, seasonal moments, and commercial priorities.<\/p>\n

      * Ensure campaigns create sustained engagement throughout the content lifecycle\u2014not only launch awareness.<\/p>\n

      * Work closely with App Marketing, Content Management, Commercial Partnership, and AVOD Commercial teams.<\/p>\n

        \n
      1. Creative Leadership<\/li>\n<\/ol>\n

        * Set the creative direction and communication concept for campaigns.<\/p>\n

        * Guide the Head of Creative in developing key visuals, trailers, promotional videos, social content, copy, and campaign assets.<\/p>\n

        * Ensure creative work is distinctive, platform-appropriate, audience-relevant, and consistent with oneD\u2019s brand identity.<\/p>\n

        * Maintain a high standard of creative quality while improving production speed and cost efficiency.<\/p>\n

        * Review and approve major campaign concepts and customer-facing creative assets.<\/p>\n

          \n
        1. Performance and Growth Management<\/li>\n<\/ol>\n

          * Establish measurable objectives and KPIs for every major campaign.<\/p>\n

          * Use audience, content, product, and campaign data to guide decisions and optimize performance.<\/p>\n

          * Evaluate the marketing funnel from reach and content discovery to viewing, registration, subscription, and retention.<\/p>\n

          * Conduct campaign reviews and turn performance findings into actionable improvements.<\/p>\n

          * Partner with App Marketing and Data Analytics to improve attribution, audience segmentation, and marketing effectiveness.<\/p>\n

            \n
          1. Team and Resource Management<\/li>\n<\/ol>\n

            * Lead, coach, and develop the Head of Creative and Head of Marketing.<\/p>\n

            * Create clear accountability between creative development, campaign management, and execution.<\/p>\n

            * Build a collaborative culture that combines creativity, commercial thinking, audience understanding, and operational discipline.<\/p>\n

            * Manage team capacity, external agencies, freelancers, production partners, and campaign budgets.<\/p>\n

            * Improve workflows, approval processes, briefs, production planning, and delivery timelines.<\/p>\n

              \n
            1. Stakeholder Management<\/li>\n<\/ol>\n

              * Serve as the senior marketing partner for Content, Product, Commercial, Programming, and senior management.<\/p>\n

              * Present campaign strategies, creative concepts, performance results, risks, and recommendations to leadership.<\/p>\n

              * Align internal stakeholders on campaign priorities, key messages, timelines, and expected outcomes.<\/p>\n

              * Coordinate with broadcasters, production companies, talent, agencies, and external partners when required.<\/p>\n

              Qualifications and Experience<\/p>\n

              * Bachelor\u2019s degree or higher in Marketing, Communications, Media, Business, or a related field.<\/p>\n

              * Approximately 10\u201315 years of experience in marketing, creative, entertainment, media, digital platforms, streaming, or consumer technology.<\/p>\n

              * At least 4\u20135 years in a senior leadership role managing multidisciplinary teams.<\/p>\n

              * Strong experience leading integrated, digital-first consumer campaigns.<\/p>\n

              * Proven ability to connect creative work with measurable commercial and audience outcomes.<\/p>\n

              * Experience in entertainment, television, OTT, content platforms, or subscription businesses is strongly preferred.<\/p>\n

              * Strong knowledge of social platforms, digital media, content marketing, audience segmentation, and campaign analytics.<\/p>\n

              * Experience managing agencies, production partners, campaign budgets, and senior stakeholders.<\/p>","protected":false},"excerpt":{"rendered":"

              Lead the integrated creative and marketing function for an assigned portfolio of oneD content. The AVP is accountable for turning content priorities and business objectives into compelling campaigns that grow awareness, viewing, engagement, registered users, subscriptions, and advertising value.<\/p>","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,8],"tags":[],"class_list":["post-7947","post","type-post","status-publish","format-standard","hentry","category-it-support","category-career"],"acf":{"display_apply_button":false},"yoast_head":"\nAVP \u2013 Creative & Marketing - The One Enterprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theoneenterprise.com\/en\/avp-creative-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVP \u2013 Creative & Marketing - The One Enterprise\" \/>\n<meta property=\"og:description\" content=\"Lead the integrated creative and marketing function for an assigned portfolio of oneD content. 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