{"id":7712,"date":"2026-07-21T11:51:11","date_gmt":"2026-07-21T04:51:11","guid":{"rendered":"https:\/\/www.theoneenterprise.com\/?p=7712"},"modified":"2026-07-21T11:51:32","modified_gmt":"2026-07-21T04:51:32","slug":"series-creative-marketing-director","status":"publish","type":"post","link":"https:\/\/www.theoneenterprise.com\/en\/series-creative-marketing-director\/","title":{"rendered":"Series Creative &#038; Marketing Director"},"content":{"rendered":"<p><b>Role Purpose<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As the <b>Series <\/b><\/span><b>Creative &amp; Marketing Director<\/b><span style=\"font-weight: 400;\">, you will be the key bridge between OneD\u2019s series creators and its audiences\u2014combining strong creative instincts, entertainment-industry experience, and strategic marketing thinking to transform each series into a talk-of-the-town cultural moment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will work closely with series producers, directors, writers, artists, and production teams to deeply understand the story, characters, creative vision, and intended audience. From there, you will lead the development of an integrated creative and marketing strategy to drive awareness, conversation, viewership, and engagement on the OneD platform.<\/span><\/p>\n<p><b>Key Responsibilities<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>End-to-End Series Creative &amp; Marketing Strategy: <\/b><span style=\"font-weight: 400;\">Develop and lead the overall creative and marketing strategy for assigned series\u2014from early production and pre-launch through premiere, weekly episode communication, finale, and post-series amplification.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative Campaign Direction:<\/b><span style=\"font-weight: 400;\"> Define the central creative idea, campaign narrative, tone of voice, and visual direction for each series, ensuring that all communication remains aligned with the original creative vision while being attractive and relevant to the target audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated Marketing Planning: <\/b><span style=\"font-weight: 400;\">Translate the creative direction into a comprehensive marketing plan covering social media, digital content, media buy, PR, artists, KOLs, fan communities, partnerships, CRM, in-app communication, offline media, and on-ground activations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cross-Functional Team Leadership:<\/b><span style=\"font-weight: 400;\"> Lead and align the Creative, Marketing, Social Content, Graphic Design, Editing, Media Buy, Performance Marketing, CRM, PR, Commercial, and Partnership teams to ensure consistent strategy and operational excellence across every campaign touchpoint.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative Collaboration &amp; Brainstorming:<\/b><span style=\"font-weight: 400;\"> Work closely with Creative, Marketing, Content, and Production teams to brainstorm ideas, enhance content concepts, and ensure final outputs reach their strongest creative potential.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance Monitoring &amp; Optimization: <\/b><span style=\"font-weight: 400;\">Monitor real-time audience sentiment, social performance, campaign results, episode viewership, app engagement, and content performance. Use these insights to adapt creative and marketing tactics throughout the series lifecycle.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team Leadership &amp; Development: <\/b><span style=\"font-weight: 400;\">Guide, inspire, and develop the Creative and Marketing teams, encouraging collaboration, bold thinking, fast execution, strong creative standards, and a shared sense of ownership for campaign results.<\/span><\/li>\n<\/ul>\n<p><b>Qualifications<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experience: <\/b><span style=\"font-weight: 400;\">8\u201310+ years of experience in Creative, Entertainment Marketing, Content Marketing, Advertising, Media, Music, Series, Film, Television, or related entertainment businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Producer &amp; Director Communication:<\/b><span style=\"font-weight: 400;\"> Strong interpersonal and communication skills with the confidence and credibility to engage professionally with series producers, directors, writers, artists, and senior production stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creative Strength:<\/b><span style=\"font-weight: 400;\"> Exceptional creative judgment with the ability to recognize powerful story moments, emotional triggers, character appeal, cultural relevance, visual potential, and ideas that can generate audience conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marketing Acumen:<\/b><span style=\"font-weight: 400;\"> Strong understanding of consumer marketing, audience segmentation, brand positioning, social media, digital marketing, media strategy, fan engagement, PR, and integrated campaign planning.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Leadership:<\/b><span style=\"font-weight: 400;\"> Demonstrated experience leading multidisciplinary Creative and Marketing teams and managing complex projects involving multiple internal teams and external stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Passion for Entertainment: <\/b><span style=\"font-weight: 400;\">Genuine passion for Thai dramas, series, movies, variety content, and entertainment culture \u2014 with a sharp instinct for funny moments, dramatic beats, emotional hooks, and content that people want to share.<\/span><\/li>\n<\/ul>\n<p><b>Why Join OneD?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Play for team Thailand to promote Thai series to new frontiers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direct impact on one of Thailand\u2019s most downloaded OTT platforms with over 30+ years of expertise in Thai drama business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work with our A-Team, new blood across tech industry, looking to shape the future of Thai entertainment<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>As the Series Creative &#038; Marketing Director, you will be the key bridge between OneD\u2019s series creators and its audiences\u2014combining strong creative instincts, entertainment-industry experience, and strategic marketing thinking to transform each series into a talk-of-the-town cultural moment.<\/p>","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8,13],"tags":[],"class_list":["post-7712","post","type-post","status-publish","format-standard","hentry","category-career","category-sale-marketing"],"acf":{"display_apply_button":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Series Creative &amp; Marketing Director - The One Enterprise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theoneenterprise.com\/en\/series-creative-marketing-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Series Creative &amp; 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